About New Standard Co.
New Standard Co. is not your typical email marketing agency. We are a team of retention specialists committed to driving revenue and loyalty through holistic, data-driven strategies. We work with brands as an extension of their team, optimizing for high-impact KPIs. In a world where acquisition costs are rising and loyalty is fading, we help brands scale sustainably by turning retention into profit.
About the Role
As a CRM Strategist specializing in Email and SMS, you will report directly to the Head of CRM Strategy and lead retention strategy and execution for top-tier 8- and 9-figure DTC brands. You’ll own client communication, campaign planning, lifecycle performance insights, and testing across Klaviyo, Postscript, and other ESPs. This is a senior, hands-on role that requires deep retention expertise, strong analytical skills, and the ability to communicate confidently with C-suite executives.
Responsibilities
- Lead end-to-end retention strategy across Email and Omnichannel for high-growth DTC brands
- Own campaign planning, segmentation, automation, and testing across Klaviyo, Postscript, and other ESPs
- Analyze performance metrics to uncover insights and build actionable recommendations
- Collaborate with copywriters, designers, and data teams to execute cohesive lifecycle campaigns
- Present strategies, results, and testing frameworks directly to executive-level clients
- Build retention roadmaps and ensure delivery aligns with client goals and KPIs
- Document brand tone, preferences, and segmentation guidelines for consistent execution
- Stay current on platform capabilities, emerging best practices, and retention trends
Qualifications
- 4+ years of CRM, Email/SMS, or lifecycle marketing experience for large DTC brands
- Deep hands-on experience with Klaviyo and Postscript (Attentive or Braze a plus)
- Experience with subscription platforms (Skio and Recharge) is highly preferred
- Familiarity with mailers, loyalty programs, and mobile apps is a plus
- Proven ability to manage retention programs for 8- and 9-figure ecommerce brands
- Strong analytical skills and comfort working with cohort data and performance dashboards
- Excellent communication skills and experience engaging with senior-level stakeholders
- Must be able to work U.S. business hours
Benefits
- Remote-first culture built on trust, autonomy, and accountability
- Opportunity to work alongside some of the brightest minds in retention
- Work with innovative brands on high-impact lifecycle strategies
- Contract-to-Hire Opportunities Available
- A collaborative environment that values creativity, data, and growth
- Leadership and career development opportunities in a growing organization
- Flexible time off and a supportive, high-performance team