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CONTACT US

RETENTION THAT DRIVES REVENUE AND LIFELONG CUSTOMERS

See why the top DTC brands trust us with their retention.

The days of batch and blast are over. Your profitability depends on expert strategies and insights into the customer lifecycle journey that your retention channels desperately need.

Retention 360°

Our most complete offering, built for brands that want retention fully handled. Deeper analytics feed an advanced 360° strategy that we execute end to end: Email & SMS, subscription, list growth, mobile push, physical mailers, and vendor management.

  • Email & SMS
  • Mobile Push
  • List Growth & Conversion
  • Physical Mailers
  • Subscription
  • Deep Insights & Reporting

Email & SMS Marketing

Email and SMS marketing built to perform. From ideation and creation to execution and detailed reporting, we run the flows, campaigns, strategy, and tech that keep your list growing, converting, and coming back for more.

  • Email & SMS
  • List Growth & Conversion
  • Mobile Push
  • Detailed Reporting

Strategy & Consulting

For teams that have execution handled and want the strategy. Work directly with the retention team behind the leading DTC brands, apply what works to your business, and tap our vendor network for discounts, priority service, and hands-on support.

  • Consulting Calls + Slack Connect
  • Strategy Execution Support
  • Partner Discounts

WHY WE'RE
DIFFERENT
DIFFERENT

Retention is all we do, not a service we bolted on. Our entire team is built to drive revenue and brand loyalty through expert strategies and execution.

That relentless focus is why the top DTC brands in the world trust us with their retention channels.

8-10 FIGURE BRANDS ONLY

Partnering with established or rapidly scaling brands keeps our expertise deep and specific, so we've usually solved a version of your problem before.

SENIOR, ONSHORE TALENT

Every key person on your account is senior and onshore. Senior talent multiplies leverage, junior talent multiplies mistakes. You get real-time collaboration, not a handoff half a world away.

AN EXTENSION OF YOUR TEAM

We plug into your org, your tools, and your goals. It should feel like hiring a team, not outsourcing to one.

Retention, Not just Email

We know retention and ecommerce end to end, not just email. Our strategy starts from your P&L and your customer lifecycle, not your open rates.

STRATEGY THAT
DRIVES PROFIT

A strong retention strategy is what separates a brand that keeps scaling from one that stalls. We build the strategy and run the execution, so you can stay focused on what you do best while we handle retention.

AUTOMATIONS & FLOWS

We build, monitor, and continuously optimize the flows that quietly drive the most revenue, designed around your brand and your metrics.

TESTING & OPTIMIZATIONS

We A/B test constantly to find what actually drives revenue for your brand. Then we test again.

CAMPAIGNS

We keep your customers engaged with emails that look great, tell your story, and convert.

LIST GROWTH

A healthy, growing list is the foundation of everything else. We build and run the capture strategies and offers that maximize your first-party data and conversions.

SEGMENTATION

Every email goes to the right audience, not the whole list. That means higher conversions, fewer unsubscribes, and better deliverability.

BEYOND EMAILS

Retention doesn't stop at the inbox. We run Email, SMS, subscription, mobile push, and direct mail too, so every channel works together instead of in silos.

"Working with New Standard has been a game-changer for Obvi. Their unique strategies and hands-on approach have boosted our overall sales and kept our existing customers coming back. They get the ins and outs of ecommerce and always have smart, practical advice based on their own experiences. I can’t recommend them enough. They’re the real deal."
Ronak Shah
CEO, Obvi
91%
Increase in returning
customer revenue
2x
Increase in average
revenue per campaign
"New Standard helped take our retention program to the next level by introducing different processes and strategies that drive significant revenue for our business. They are best-in-class with all things retention, understand complex ecommerce problems, and provide valuable insight based on their experience. I couldn’t recommend them enough."
Weston Clark
Director, Retention | Cozy Earth
"New Standard has transformed BYLT’s retention channels. Since partnering, we’ve seen a 25% gain in attributed revenue, and a 54% gain in flow revenue. Their team is exceptional - extremely supportive in communication. A +200% improvement in CTR shows they deeply understand the brand voice. They feel like an extension of our team, and are equally dedicated to our success."
Kyle Turadek
Sr. Director, Growth | BYLT Basics
$6.1M
Increase in incremental revenue
25%
Increase in total email revenue