David Protein
6-Figure
8-Figure
Record
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THE CHALLENGE
David Protein needed a full retention infrastructure built from the ground up ahead of their DTC launch, with no existing flows, campaigns, or list to lean on. They needed to build anticipation months in advance, capture as much email/SMS signup as possible before day one, and have transactional and lifecycle flows ready to support an immediate surge in orders and subscriptions. On top of the DTC push, they also needed campaigns that could drive local awareness as they expanded into retail.
"New Standard was my first phone call at 5am the day we launched. Thank you for the support."
WHAT WE DID
New Standard began collecting email and SMS signups months ahead of the launch date, running hype campaigns that counted down to release and built momentum before a single product had shipped. From there, we built out 6 unique marketing flows, each targeting a distinct stage of the customer journey, alongside transactional flows covering order support, shipping, and delivery to keep the post-launch experience seamless.
To support David Protein's retail expansion, we designed targeted local awareness campaigns to build buzz around new store launches. Throughout, we managed and deployed a full email/SMS campaign calendar, using it to introduce the brand's 8 flavors and additional SKU, and to keep customer retention and loyalty building well past launch week.
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