Yeezy, a billion dollar empire, partnered with New Standard to stand up their email and SMS program from scratch ahead of a looming Super Bowl launch. With only weeks on the clock, we mapped and built every flow and campaign, ready to deploy for the surge of traffic coming. Paired with the Super Bowl commercial and an on-site promo, email and SMS helped break revenue records at nearly $20M in 24 hours.

$19.3M

revenue in 24 hours

$8M

abandon cart revenue in 1 week

2 Weeks

from scratch to Super Bowl launch

THE CHALLENGE

With the Super Bowl launch just two weeks away, Yeezy needed a new ESP stood up and executed quickly. Ye wanted to break every best practice in the book on email design, and personally approved all creative. Standing up a new platform, building entirely new flows, and delivering unorthodox creative on that timeline meant we had to get to work immediately. This was only the Super Bowl, after all.

Owner | Yeezy

"Approved"

WHAT WE DID

New Standard stood the entire program up from scratch, fast. We launched the core lifecycle flows, Welcome, Abandon Cart, Abandoned Checkout, and Post Purchase, so every new customer hit a complete journey from day one.

On top of the flows, we shipped 5 campaigns and delivered unique, unorthodox creative built to Ye's direction, all ready for the influx of Super Bowl traffic.