Health & Wellness
AG1
By rebuilding core flows, scaling SMS, reducing churn, refining acquisition strategies, and reworking segmentation, New Standard Co. helped AG1 drive a 49% increase in Klaviyo revenue and a 200% lift in winback flow revenue per email. The team grew the subscriber base by over 50% and boosted popup conversion rates by 233%. This retention and acquisition engine not only fueled AG1’s growth, it supported some of the brand’s biggest product launches to date.
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49%
YoY growth in Klaviyo revenue
233%
lift in popup conversion rate
200%
increase in winback flow revenue per email
Challenge
AG1 needed to scale their retention performance while preparing for a major launch. Despite strong brand demand, their lifecycle systems and acquisition funnels were under-optimized. The team sought a partner who could rework core flows, reduce churn, strengthen acquisition touchpoints, and drive measurable, sustained results across both email and SMS.
SOLUTION
AG1 partnered with New Standard Co. to overhaul retention and acquisition systems. We:
- Reduced churn by double digit percentages
- Rebuilt the winback flow to maximize customer reactivation
- Optimized Klaviyo automations and campaigns to lift overall revenue contribution
- Designed a new popup strategy that significantly improved lead capture rates
- Scaled acquisition and nurture funnels to drive net new subscriber growth
What We Did
Winback Flow Optimization
Increased revenue per email by 200%
Klaviyo Revenue Growth
Drove a 49% increase in annual attributed revenue
Lead Capture at Scale
Grew the subscriber base by over 50%
Popup Conversion Rate Optimization
Boosted conversion rate by 233%
SMS Program Expansion
Scaled SMS revenue performance by 200%
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Results in Action
200% increase
in winback flow revenue per email
49% YoY
growth in Klaviyo-attributed revenue
50%+ growth
in net new sign-ups captured
233% lift
in popup conversion rate
Helped launch all products after their original
AGZ and Flavors
Helped grow SMS revenue YoY over 300%
Scaled SMS revenue performance by 200%
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BEFORE
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AFTER
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