Apparel & Lifestyle
BYLT BASICS
By refining BYLT Basics’ email and SMS strategies, New Standard Co. helped unlock significant incremental revenue across both Klaviyo and Postscript. With a nearly 30% lift in Klaviyo performance, more than double Q4 SMS revenue year-over-year, and $63M in total Postscript revenue, BYLT Basics demonstrated the power of a data-driven retention engine designed for scale.
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$6.1M
in incremental revenue in 6 months
29.8%
YoY growth in Klaviyo revenue
148%
YoY growth in Postscript Q4 revenue
Challenge
BYLT Basics had aggressive growth goals heading into 2024. With retention channels already producing significant revenue, the challenge was to unlock the next level of performance. The brand needed an advanced retention strategy that could maximize Klaviyo and Postscript results, scale efficiently during peak seasons, and deliver consistent performance across the year.
SOLUTION
BYLT partnered with New Standard Co. to optimize and scale their retention ecosystem. Together, we:
- Enhanced triggered flows across email and SMS to drive incremental revenue
- Expanded segmentation strategies to capture high-value customers and nurture repeat buyers
- Deployed advanced testing frameworks to improve deliverability, engagement, and conversion rates
- Scaled Postscript campaigns during Q4 to capture holiday demand and sustain performance throughout 2024
What We Did
Email Growth in Klaviyo
Refined flows and campaigns that delivered a 29.8% YoY increase
Postscript Optimization
Scaled SMS revenue from $11.5M in Q4 2023 to $28.5M in Q4 2024
Retention Engine at Scale
Drove $63M in Postscript revenue across 2024
Segmentation & Precision Targeting
Built cohorts to maximize LTV and repeat purchase rates
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Results in Action
29.8% YoY growth in Klaviyo revenue
Q4 Postscript revenue more than doubled year-over-year
$63M in SMS revenue across 2024
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BEFORE
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AFTER
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