Cookware & Home Essentials
Caraway Home
70%
Increased Email Revenue Q4
42%
Increased Post-Purchase Revenue
63+
Rise in Repeat Purchasers Q4
Challenge
Heading into Q4, Caraway knew their retention channel needed significant work. They didn’t just need “improvements” - they needed measurable wins quickly and a strategy that would capitalize on Black Friday.
SOLUTION
Caraway partnered with New Standard Co. to roll out a comprehensive retention strategy in less than four weeks, focusing on elevating their automations, refining segmentation, and improving their designs to maximize conversions and build lasting loyalty during peak season.
Here’s What We Did
70% increase in attributed Email revenue
42% increase in post-purchase flow revenue
63% increase in Q4 repeat purchasers
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How We Did It
Upgraded the pop-up experience
More sign-ups and conversions.
Optimized the welcome series
Featured best-sellers and built an efficient first-purchase funnel.
Refined segmentation
Identified high-value paths from prospect → buyer → repeat customer, while
Tested and improved all critical flows
Increased revenue per recipient using best practices + purchase data.
Applied Q4 learning
srolled into Q1 for record-breaking performance.
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BEFORE
- Generic pop-up experience leading to low conversions
- Underutilized welcome series not driving first purchases
- Segmentation lacked precision, leading to list fatigue
- Critical flows untested, leaving revenue opportunities untapped
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AFTER
- Upgraded pop-up experience boosted submissions & conversions
- Merchandised welcome series highlighted best-sellers and built a funnel for first purchases
- Refined segmentation strategy maximized ROI with controlled send volume
- Tested and optimized critical flows, driving higher revenue per recipient
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“We went from first convo to real improvements in under four weeks. Their no-nonsense approach and willingness to question our past decisions made all the difference. You can tell they are invested in your brand like it is their own.”
Connor Dault
Director of Caraway
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