Nutrition & Supplements
Davids Protein
By prioritizing retention from the outset, New Standard Co. helped David Protein turn an ambitious launch into a sustainable growth engine. With lifecycle flows built from scratch, segmentation strategies refined, and campaigns designed for scale, email and SMS consistently accounted for 30% of revenue, proving the power of placing retention at the center of e-commerce growth.
24H
launch brought in mid–six figures
7
figure milestone hit in under one week
30%
of total revenue now driven by Email and SMS
Challenge
When David Protein approached us, their vision was clear: launch fast, scale faster, and build a retention engine capable of sustaining aggressive growth targets. The challenge was not only to execute a successful launch but also to design a system that could fuel momentum well beyond the first few weeks.
SOLUTION
New Standard Co. built David Protein’s retention foundation from day one, ensuring email and SMS would sit at the heart of their growth strategy. We:
- Built all lifecycle flows from scratch including welcome, abandonments, and post-purchase sequences, all transactional emails, tech integrations, and more
- Developed segmentation strategies to target first-time buyers, repeat purchasers, active subscribers, and churned customers with precision
- Executed high-performing campaigns that scaled seamlessly as demand surged
- Designed a retention architecture to evolve with rapid growth while maintaining performance consistency
What We Did
All Flows Built from Scratch
Complete system covering the pop-up, welcome, abandonments, post-purchase sequences, all transactional emails, tech integrations, and more
Smart Segmentation
Cohorts targeting prospects, repeat purchasers, subscribers, churned customers, and OTP
Campaign Execution
High-performing email and SMS campaigns built for scale from day one
Performance Anchored Retention
System designed from scratch to scale as the company scaled
Results in Action
Mid–six figure launch within 24 hours
Crossed seven figures in one week
Reached eight figures in four months
Email and SMS contributed 30% of total revenue
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BEFORE
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AFTER
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